Archetypes are examined, delineated and reiterated, the collection is composed of eternal shapes with constant resonance. This debut collection proposes a foundation of neo-classics, everlasting pieces. Originally used as a mark of luxury by Prada’s founder Mario Prada, here the triangle represents the brand – a conceptual, wordless logo, universal in its resonance. The debut collection draws on Prada’s heritage of style, its timeless fashion lexicon, to create pieces that embody eternal characteristics of Prada, conversing for the first time with the sphere of fine jewelry.Īt the core of the collection is the Prada triangle – a powerful silhouette and universal shape that has become synonymous with Prada. They reflect timeless traditions, and the values and concerns of the modern world – Eternal Gold is a new facet of this ideology. This radical transparency on origins, sourcing and production chains gives a modern consciousness to fine jewelry, shifting outdated industry standards to mirror societal change.įrom its birth in 1913, Prada has always created “objects of luxury” – inventing items that, through precious materials and the highest level of Italian craftsmanship, are unique proposals for their clientele. The journey of individual pieces will be accessible by Prada’s clientele, allowing them to trace the provenance of every aspect.
CHANEL BUSINESS AFFINITY VERIFICATION
In a ground-breaking new step for fine jewelry, records of this verification have been logged on the Aura Consortium Blockchain’s platform and can be accessed by Prada fine jewelry customers who will be able to verify the authenticity of their pieces. It also extends through the entire value-chain, from mining to cutting, setting and polishing – every step of every diamond’s life can be traced. The reduction of mining of new gold benefits both environments and human rights, and while traceability of diamond origins is conventionally only possible with stones of 0.5 carat or larger, Prada expands the concept, for the first time, to stones of all sizes. Prada partners exclusively with those suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact, and business ethics. Prada’s recycled gold is drawn only from eligible recycled material sources, in compliance with due diligence – including industrial gold, and post-consumer precious objects. Every step and incarnation of Prada’s responsible gold and diamond production chain is verifiable and traceable – something offered by no other fine jewelry or luxury fashion house in the world. The eternal.Ī new interpretation of this concept – sustainability – is built into the core of Eternal Gold, reflecting Prada’s wide-ranging commitment to conscious and responsible practices across every facet of its business – including the shift of Prada’s total nylon production to its innovative sustainable recycled Re-Nylon.ġ00 percent of the gold used in Prada fine jewelry is Certified Recycled Gold, meeting ‘Chain of Custody’ standards set by the Responsible Jewelry Council. Inherent in the notion of fine jewelry is the idea of unique pieces created with a future in mind, to pass between generations, to stand the test of time. Prada fine jewelry is embedded in sustainable practice that informs twenty-first century luxury, alongside time-honored artisanal techniques and precious gems and metals.
Pre-Spring 2021 Bag Collection Pre-Spring 2021 Bag CollectionĬhanel Scarf Entwined Chain Yellow Flap BagĬhanel Sequin with CC Logo Large Flap BagĬhanel Red Drawstring Bag with Entwined ChainĬhanel Large Drawstring Tote with Chain BagĬhanel Calfskin/Crochet Chanel 19 Flap BagĬhanel Lambskin and Crystal Vanity Case BagĬhanel Calfskin and Crystal Pearls Small Flap BagĬhanel Shearling Lambskin and Strass Bucket BagĬhanel Shearling Lambskin Mini Reissue 2.Pushing the boundaries of fine jewelry, Prada debuts Eternal Gold – the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold.
Spring 2021 Act 2 Bag Collection Spring 2021 Act 2 Bag Collection Pre-Fall 2021 Bag Collection Pre-Fall 2021 Bag CollectionĬhanel Shearling Checkered Drawstring BagĬhanel Top Handle Coin Purse Flap with Chain *for all prices check the collection guide linkįall-Winter 2021 Act 2 Bag Collection Fall-Winter 2021 Act 2 Bag CollectionĬhanel Printed Fabric Multicolor Flap BagĬhanel Black Velvet Glass & Crystal Pearls Mini 2.55 HandbagĬhanel Faded Metallic Mesh Mini Bucket Bag Current Season Styles Cruise 2022 Bag Collection Chanel Cruise 2022 Bag CollectionĬhanel Black Small Flap Bag Imitation PearlsĬhanel Black Small Flap Bag Embellished Glass PearlsĬhanel Light Green Grained Calfskin Classic WOC
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